News Corp is the global media and publishing company formed on June 28, 2013, when the original News Corporation split its publishing assets from its entertainment businesses, which became 21st Century Fox. The company’s current logo is a cursive script wordmark that was unveiled on May 28, 2013, ahead of the corporate separation.
Design and History
The current News Corp logo was introduced in late May 2013, when the company unveiled the identity that the future publishing company would use after the conglomerate’s split. The logo, in cursive lettering, is based on the handwriting of founder Rupert Murdoch and his father, Sir Keith Murdoch. It replaced the striped globe emblem of the previous News Corp brand. [1]
Robert Thomson, then CEO of the publishing firm that would retain the News Corp name, announced the new mark in a staff memo, saying: “The name is historic and the script is based on the writing of Rupert and his father who have provided us all with not only a name, but a remarkable professional platform.” Thomson called the logo “our emblem for this future.” [2]
The unveiling took place at a one-day investor meeting in New York, where the company outlined its vision for the publishing arm ahead of the June 28 split. The new identity was described as a “friendlier-looking” alternative to the previous mark, which combined a criss-crossed globe with block lettering. [1] [3]
The script logo was designed to reflect the newspaper publishing business that had been “the emotional heart” of Murdoch’s global empire for six decades, according to reporting at the time of the launch. [4]
Meaning and Symbolism
The handwritten script carries a direct family and heritage meaning. The logo is a blend of the handwriting of Rupert Murdoch and his father, Keith Murdoch, who founded the original Australian newspaper business from which the company grew. [5] The choice of a script based on the founders’ own writing was intended to signal that the empire remained in family hands. [5]
At the same time the logo was unveiled, the company also introduced the motto “Passionate. Principled. Purposeful.,” which appeared at the top of Thomson’s staff memo announcing the new identity. [2] [6]
Typography and Design
The News Corp wordmark uses cursive script typography rather than a conventional typeface. The lettering is drawn from handwriting samples rather than an off-the-shelf font, and the design deliberately evokes the act of writing, which is central to the company’s news and publishing business. [7]
The script has since been adopted as a brand element across News Corp properties. When News Corp Australia rebranded its Sky News channel as News24 in 2026, the channel’s logo incorporated News Corp’s global brand identity, featuring “a script font drawn from the handwriting of Chairman Emeritus Rupert Murdoch and his father, Sir Keith Murdoch.” [8]
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