Pittors is a media company logo designed in 1984 by Belgian graphic designer Paul Ibou. Ibou, born Paul Vermeersch in 1939, was a prolific logo designer who created more than 350 marks during a career spanning over 60 years, including well-known identities for the Province of Antwerp, Cécémel, Tele-Onthaal and the Belgian Tiercé.[1]
Design and History
Paul Ibou began working as an independent designer in 1962 under the pseudonym Ibou, derived from the French word “hibou” (owl).[2] He became a pioneer in the production of visual identities for companies and organizations in Belgium.[2]
The Pittors logo dates from 1984, the same year Ibou designed the former logo for the Belgian Tiercé.[3] Ibou’s design output from this period was documented in a 1984 poster publication titled “Trademark designs by Paul Ibou,” issued by his studio Paul Ibou & partners to mark 30 years of his activity as a graphic designer.[4]
Ibou’s logotheque, a collection of three-dimensional logo objects in plexiglass that he used to convince clients of his designs, was acquired by Design Museum Gent in 2019.[2]
Meaning and Symbolism
Documented symbolism for the Pittors mark specifically is not available in published sources. Ibou’s broader approach to logo design is exemplified by his well-known work for the Province of Antwerp (1983-2014), which used fifteen triangles that together formed both the letters “P” and “A.”[1] This letter-based construction was characteristic of his design philosophy, which emphasized creating memorable identities through geometric form rather than complex imagery.[5]
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