International Minerals and Chemical Corporation (IMC) was a Chicago-based mining and production company focused on phosphate and fertilizer, originally founded in 1909 as International Agricultural Corporation. The company adopted the International Minerals and Chemical Corporation name in late 1941. In 2004, IMC Global merged with Cargill’s crop nutrition division to form The Mosaic Company. [1]
Design and History
The company’s 1959 trademark was designed by Morton Goldsholl, working with the firm Goldsholl Design Associates. The mark is documented in the Chicago Design Archive, which credits Goldsholl as designer and Goldsholl Design Associates as the firm. [2]
Goldsholl founded his Chicago-based design studio in 1942. The firm produced trademarks and logos for several major corporate clients, including General American Transportation Corp., Fairmont Foods, International Minerals & Chemical Corp., and Motorola Inc. [3] Goldsholl’s work for IMC also extended beyond the logo itself, encompassing packaging for the company’s Accent samples and signage for the corporation. [4]
Goldsholl Design Associates’ work for IMC, along with commissions for Motorola, Kimberly-Clark, and Martin-Senour, was highlighted in the 2018 exhibition “Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio” at Northwestern University’s Block Museum. [5] The exhibition showcased the firm’s corporate logos and advertising campaigns, underscoring Goldsholl’s standing as a leading figure in mid-century Chicago design.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
