The Landesverband Bayerischer Bauinnungen (LBB) is the employer and trade association of the Bavarian building trade, representing the interests of Bavarian construction guilds and their member companies.[1] The organization was founded on 1 October 1945 by representatives of the building crafts to coordinate the reconstruction of the craft organization for the construction sector in Bavaria.[2]
Design and History
In 2010, the LBB introduced a new umbrella brand, Das Bayerische Baugewerbe, intended to serve as a common mark for member companies and the organization itself. The association announced that all members of the Bavarian construction guilds, and only those members, would be entitled to use the new logo.[3]
According to the association’s own publication, the new logo was designed to lean stylistically on the brand of the Zentralverband des Deutschen Baugewerbes (the German Construction Trade Central Association), while retaining a Bavarian profile.[3] The LBB works together with the Verband baugewerblicher Unternehmer Bayerns e.V. (VBB) under the shared Das Bayerische Baugewerbe umbrella.[2]
An earlier symbol for the Landesverband Bayerischer Bauinnungen, dated 1970, is documented in the international reference work Top Symbols and Trademarks of the World, which credits the design to Wolf D. Zimmermann.[4] Zimmermann was an active German graphic designer during that period, with other documented logo commissions in the late 1950s and 1960s for clients such as the Deutscher Schallplattenclub and DuMont Dokumente.[4]
Meaning and Symbolism
The 2010 Das Bayerische Baugewerbe mark was explicitly positioned as a unifying sign for the Bavarian construction industry, intended to demonstrate that in Bavaria, construction and construction policy cannot proceed without the organized building trade.[3] The association stated the mark should serve as a common recognition symbol and a connecting element for its members.[3]
The 1970 symbol by Wolf D. Zimmermann is listed in the Top Symbols and Trademarks compendium under the category of building workers’ trade union symbols, though the published record does not describe its visual form or intended meaning in detail.[4]
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