Optima Corporation was a United States-based food brand whose visual identity was created in 1978 by designers Lewis Van Der Beken and Norm Holtzman. The two designers co-founded Optima Corporation together, with Van Der Beken having previously worked as a graphic artist for McDonnell Douglas and later for the Chiat Day advertising firm.[1]
Design and History
The 1978 Optima Corporation logo is attributed to Lewis Van Der Beken and Norm Holtzman, who founded the company together.[1] The mark is documented as a food brand identity from the United States.[2]
Van Der Beken’s career spanned several notable creative roles. Before co-founding Optima Corporation, he worked as an artist and designer for Disney and later as a graphic artist for McDonnell Douglas. After his time with Optima Corporation, he worked for the Chiat Day advertising firm.[1]
Beyond the attribution to Van Der Beken and Holtzman and the 1978 date, detailed documentation of the logo’s visual elements, redesign history, or the specific symbolism of the mark is not readily available in published sources. The identity is primarily known through designer attribution records rather than through corporate archives or brand history publications.
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