The Stop and Save Trading Stamp Corporation was a wholly owned subsidiary of the Grand Union Company that issued Triple-S Blue Stamps, a trading stamp program popular in the eastern United States during the 1960s. The company’s wordmark, registered as a trademark in 1962, was a straightforward typeset treatment of its name.
Design and History
The Stop and Save Trading Stamp Corporation was organized in 1955 as a subsidiary of the Grand Union Company to distribute trading stamps redeemable for merchandise and travel.[1] The company filed a trademark application for the words “STOP AND SAVE STAMPS” on September 11, 1961, and the mark was registered on July 17, 1962, under registration number 0734702.[2] The trademark record describes the mark drawing as “Typeset,” indicating a typographic wordmark rather than an illustrated emblem.[2]
The stamps themselves were marketed as Triple-S Blue Stamps, and the company distributed millions of premium catalogues through which savers could redeem filled books for gifts and services.[3] By 1970, the company reported that more than 77 million books of Triple-S stamps had been redeemed since its founding.[1]
Meaning and Symbolism
The name “Stop and Save” functioned as a direct consumer promise, instructing shoppers to stop at participating retailers and save stamps toward merchandise. The “Triple-S” branding used by the stamp program derived from the initials of the corporate name, Stop and Save Stamps. The trademark registration describes the service as “promoting the sale of the goods of others through the medium of trading stamps redeemable in merchandise.”[2]
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