The Hungry Pea is a kids’ catering business founded in 2017 by Maja Novovic, a former product developer at Burton who trained at the New England Culinary Institute in Montpelier, Vermont. The business creates birthday party menus that cater to both children and adults, offering dishes such as tempura strawberry pops and Japanese-style French toast. Novovic operates the business from South Burlington, Vermont. [1]
Design and History
The Hungry Pea’s visual identity was created by Draplin Design Co., the Portland, Oregon studio led by designer Aaron James Draplin. The studio’s project page for the client describes it as “The Hungry Pea Kid’s Catering” and notes that the work was done for a person referred to as “Maja Bee,” with Draplin calling it “a cool project” and saying it was fun to work with “my very favorite Serbian in the whole wide world.” [2]
The Draplin Design Co. portfolio page for The Hungry Pea does not list a project date, and no verifiable source confirms the 2008 design year that has been circulated in some descriptions. [1] [2]
The studio’s project page shows the identity was applied across two areas: “The Hungry Pea Kid’s Catering” and “The Hungry Pea Kitchenware,” indicating the mark was designed as a broader brand system rather than a single-use logo. [2]
Meaning and Symbolism
No documented explanation of the logo’s symbolism, color choices, or design intent has been published by Draplin Design Co. or by the business itself.
Typography and Design
Draplin Design Co. has not published details about the specific typefaces, construction methods, or color specifications used in The Hungry Pea identity. The studio’s portfolio page displays images of the logo applied to catering materials and kitchenware, but no technical design documentation is available in the sources reviewed. [2]
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