Evergrande Group, the Chinese real estate conglomerate founded in Guangzhou in 1996, uses a logo built from the letters H and D, the initials of its Chinese name 恒大 (Hengda). The mark combines the two letters into a single abstract emblem that appears across the company’s corporate communications, property developments and subsidiaries.
Design and History
The Evergrande logo is constructed from the letters H and D, which are fused together in a single graphic. According to the company’s own description, the H is rendered as a soaring eagle in blue, while the D is shaped as a red sun. The company explains that the eagle represents far-reaching strategic vision, and the red sun symbolises rising prosperity, brilliant achievements and a bright future.[1]
The name itself carries meaning: in Chinese, 恒 (heng) denotes continuity and endurance, while 大 (da) signifies growth and expansion. The English name combines “Ever” (eternal) and “Grande” (great), conveying ambition and lasting enterprise.[2]
In November 2017, Evergrande Hotels & Resorts, a subsidiary of the group, introduced a refreshed version of the logo to mark its tenth anniversary. The update changed the subsidiary’s English name from “Hengda Hotels & Resorts” to “Evergrande Hotels & Resorts” to align with the parent group, and adopted a new Chinese-English arrangement that made the EVERGRANDE wordmark more prominent. The company stated the new identity was designed to appear more international and contemporary.[2][3]
The core H-D emblem itself was retained in the 2017 refresh, with the changes focused on the arrangement of the bilingual wordmark rather than the graphic symbol.[3]
Meaning and Symbolism
Beyond the eagle and sun imagery, the logo is described by design commentators as using the H and D initials as its fundamental creative elements, with the two letters merging in a form that combines square and circular shapes for a stable, dignified appearance. The overall mark is said to convey the company’s lofty goals and enduring spirit through abstract, simplified elements.[4]
The blue eagle and red sun colour scheme is consistent across the group’s corporate identity. The same H-D emblem was also used by the group’s football club, Guangzhou Evergrande, until 2014, when the club removed the parent company’s logo from its crest ahead of the 2015 season.[5]
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