Tillsonburg Town Centre is an enclosed shopping centre located in downtown Tillsonburg, Ontario, at 200 Broadway Street. The mall was developed in the late 1970s as a partnership between the town and the private sector, with the municipality moving its offices into the second floor of the centre in 1980. Today the property is a 281,000-square-foot centre anchored by Walmart, Shoppers Drug Mart and Canadian Tire. [1] [2] [3]
Design and History
The visual identity for Tillsonburg Town Centre is documented in the archival holdings of graphic designer Burton Kramer. The RIT Distinctive Collections archive lists a file titled “Tillsonburg Town Centre, circa 1980; brochure,” dated 1975-1985, within the Burton Kramer collection. The collection consists of client brochures, letterhead, reports and advertisement tear sheets produced mainly by Kramer’s Toronto firm, Kramer Design Associates. [4] [5]
Kramer is a prominent Canadian graphic designer, best known for creating the 1974 Canadian Broadcasting Corporation logo, a stylized letter “C” radiating in all directions to represent broadcasting. He founded Kramer Design Associates Limited in late 1967, a multi-media firm specializing in corporate identity programs. [6] [7]
The archival record confirms that Kramer produced a brochure for Tillsonburg Town Centre around 1980, but it does not describe the specific logo design, its visual features, or whether Kramer designed a distinct mark for the centre. The brochure itself is the documented artifact, and no source in the research describes the logo’s appearance, colors or typography.
Meaning and Symbolism
The archival listing identifies the brochure as a client item within Kramer’s collection but provides no description of the mark’s design intent or meaning. [4]
Typography and Design
The archival record confirms only that Kramer’s firm produced a circa 1980 brochure for the centre, without detailing the design elements used. [4]
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