Karolton Envelope Company was an Ohio-based envelope manufacturer that operated as a division of Kimberly-Clark Corporation, with plants in Miamisburg and West Carrollton, Ohio.[1][2] The company is remembered in graphic design circles for a trademark created in 1962 by the Chicago studio Goldsholl Design Associates, with Morton Goldsholl credited as the designer.[3]
Design and History
The Karolton trademark was produced in 1962 as a finished logo design by Goldsholl Design Associates, the firm run by Morton and Millie Goldsholl.[3] Morton Goldsholl is listed as the designer on the archived work, which is catalogued in the Chicago Design Archive.[3]
The same studio produced a sponsored film for Karolton titled “Envelope Jive,” dated circa 1963, which used animation and narration to display the company’s range of envelopes.[4] Morton Goldsholl directed and produced the film, with animation credited to Wayne Boyer, Larry Janiak and Millie Goldsholl.[4] The Chicago Film Archives notes that Morton and Millie Goldsholl ran Morton Goldsholl Associates, a studio recognized for developing corporate branding packages for various companies.[5]
Karolton Envelope Company manufactured and distributed envelopes to brokers, merchants and state agencies, and by the early 1980s it had ceased operations at its California site.[1] The company’s Ohio plants remained active into the mid-1990s.[2]
Meaning and Symbolism
Documented interpretation of the Karolton mark is limited. The archived trademark is catalogued with tags including “symbols,” “logotypes” and “visual identity,” but no official description of the mark’s intended meaning has been preserved in the available sources.[3] The mark is dated to 1962, the same period in which Goldsholl Associates was producing the company’s promotional film, indicating the studio’s broader design relationship with Karolton during that time.[3][4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
