Acquia is a Boston-based software company that provides cloud platforms and digital experience solutions built around the open-source Drupal content management system. The company was co-founded by Drupal creator Dries Buytaert and Jay Batson to offer enterprise-grade products, services and support for Drupal deployments.
Design and History
Acquia’s current visual identity stems from a recent brand refresh. The company describes the refresh as a testament to its mission to “democratize creativity by championing digital freedom.” Through research and exploration, Acquia landed on a conceptual North Star: “Acquia = Freedom,” which led to the idea that Acquia gives users “The Freedom to____.” The company states it reframed and refreshed its brand “to be more inline with modern buyer expectations.” [1]
The refresh was led by Shawn Perritt, who serves as Brand and Creative Director at Acquia. Perritt has stated that he has led four global rebrands for B2B tech companies, one of which was Acquia. [2] The Drop Times, a Drupal community publication, describes Perritt as “a seasoned creative consultant who has steered multiple global rebrands for B2B tech companies, including Acquia.” [2]
Acquia’s brand resources page notes that “doers and dreamers have a new look,” indicating the refresh introduced updated visual elements alongside the strategic repositioning around digital freedom. [1]
Meaning and Symbolism
The company’s brand refresh centers on the concept of freedom. Acquia states it exists to “democratize creativity by championing digital freedom in everything we do.” The notion of providing a platform that empowers a sense of freedom led to the brand idea that Acquia gives users “The Freedom to____.” [1]
Acquia’s Japanese brand resources page elaborates on this positioning, describing a vision where “doers and dreamers” create digital worlds on their own terms, with the flexibility and power Acquia provides. [3]
Typography and Design
Acquia’s official brand assets are distributed through its brand resources page, which provides access to approved logos and visual identity materials. [1] The company also uses its own digital asset management product, Acquia DAM, to house brand guidelines and distribute approved assets including logos, colors and typography. [4]
Specific details about the current wordmark’s typeface, exact color specifications and construction methodology have not been publicly documented in the available sources.
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