Jira Software is the agile project management and issue tracking product from Atlassian, the Australian software company founded in Sydney. The product was introduced in October 2015 when Atlassian split its flagship JIRA platform into three standalone offerings: JIRA Software for software teams, JIRA Core for business teams, and JIRA Service Desk for IT teams.[1] JIRA Software was essentially the current version of the service at the time, focused on agile software development teams.[1]
Design and History
Jira Software’s current logo was introduced in September 2017 as part of a company-wide rebrand announced by Atlassian. The company unveiled a new logo and identity system for Atlassian and its products, with each product logo anchored in a core value or benefit while remaining part of a unified family.[2]
According to Atlassian’s announcement, the design team started with what was core to Jira Software: code brackets, connoting development teams. They worked on the shape and style until they had a mark representative of teams coming together in iterative cycles.[2] The resulting icon is a geometric blue diamond-like form built from two triangular bracket shapes that were thickened and connected.[3]
The 2017 rebrand also changed the product name styling from all-caps “JIRA” to title case “Jira,” a shift that Atlassian confirmed was part of the new logo rollout.[4] The rebrand coincided with broader user experience changes that cloud customers began seeing that same month.[2]
Atlassian credited its in-house design team for the logo work, with specific recognition to Angy Che for logo design and James Edmondson for type design.[2]
Meaning and Symbolism
Atlassian explicitly stated that the Jira Software mark began with code brackets, a visual reference to software development teams. The final shape was refined to represent teams coming together in iterative cycles, reflecting the agile methodology at the core of the product.[2]
Within the broader Jira product family, each variant carries a distinct internal symbol: Jira Software uses coding brackets, Jira Service Management uses a headset icon, and Jira Work Management uses a checkmark. All share the same blue palette and flowing line style, creating a consistent visual system across the suite.[5]
Typography and Design
As part of the 2017 rebrand, Atlassian introduced a new custom typeface called Charlie Sans, designed to balance legibility with personality. The typeface was named as a tribute to the company’s original logo, a character named Charlie.[2] The Jira wordmark uses this typeface in a clean sans-serif style.[5]
The Jira Software icon uses Atlassian’s signature blue color scheme, with the brand colors documented as #0052CC and #2684FF.[6] The icon is designed to remain legible at any size across the product family.[2]
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