Ashland Eagles logo with purple AU letters and a yellow eagle head integrated into the U.
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Ashland Eagles

The Ashland Eagles are the athletic teams of Ashland University in Ashland, Ohio, competing in NCAA Division II. The eagle became the college mascot in 1965, when the J.I. Case Company donated the trademark and rights to the eagle statue.

The Ashland Eagles are the athletic teams of Ashland University in Ashland, Ohio, competing in NCAA Division II. The university’s athletic teams are known as the Eagles, and the school colors are purple and gold.[1] The athletics department identifies its mascot as “Tuffy” the Eagle with purple and gold as the official colors.[2]

Design and History

The eagle identity at Ashland predates the university’s current athletics branding. In 1932, student Paul Metzler began a campaign to change Ashland College’s mascot from the Purple Titan to an eagle. Eagle statues first appeared on campus in 1942, initially because they had been taken from the nearby J.I. Case Company. In 1965, Case Company donated the trademark and rights to the eagle statue to Ashland, and in the same year the eagle was named the College’s mascot.[3]

The mascot was first named Victor, with a costume donated by a member of the Sigma Nu Fraternity. The costume evolved over time, eventually becoming a purple eagle with a sweater featuring an “A” on the front, at which point the mascot became known as Tuffy. Tuffy received a new suit in 2002, funded by the athletic department.[3]

Ashland University’s archives document the use of an “AU eagle logo” on university merchandise and awards dating back to at least 2007, indicating the eagle mark has been a consistent element of the university’s visual identity for decades.[4]

Meaning and Symbolism

The eagle symbol at Ashland traces directly to the J.I. Case Company, a manufacturing firm whose eagle statues were originally corporate emblems. After the statues appeared on campus in 1942, the eagle gradually became associated with the College, and Case formally transferred the trademark and rights to Ashland in 1965.[3] The university’s official colors are purple and gold, as stated in its athletics sponsorship materials.[2]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 01/10/2026.

Colors

6 colors

  • #FFC72CYellow, 43%

    RGB 255, 199, 44; CMYK 0, 22, 83, 0

    Black text 13.5:1 (passes AA)

  • #FFFFFFWhite, 28%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #5C068CPurple, 24%

    RGB 92, 6, 140; CMYK 34, 96, 0, 45

    White text 11.3:1 (passes AA)

  • #DD9F40Orange, 2.6%

    RGB 221, 159, 64; CMYK 0, 28, 71, 13

    Black text 9.1:1 (passes AA)

  • #AA635ERed, 1.5%

    RGB 170, 99, 94; CMYK 0, 42, 45, 33

    Black text 4.7:1 (passes AA)

  • #B58ECBPurple, 1.1%

    RGB 181, 142, 203; CMYK 11, 30, 0, 20

    Black text 7.7:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

Only 5% of Sports logos in the archive use yellow as the main color.

  • Main color yellow5%
  • Lettermark10%
  • Four or more colors85%
  • Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
LettermarkClassified by AI
Proportions
2.4 : 1Horizontal
Ink coverage
59%41% empty space inside the outline
Symmetry
Asymmetric57% left-right match
Outline
Free-formOverall silhouette
Complexity
Moderate7 shapes, about 499 points

Tints and shades

Click a step to copy

#FFC72C

#5C068C

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Eagle head
Style
Flat, geometric, minimal
Layout
Name inside the symbol
Techniques
Negative space, letter used as symbol, monogram
Text in the logo
AU

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