The International Cricket Council (ICC) is the global governing body for cricket, representing 108 member nations and responsible for staging all ICC events.[1] The organization’s visual identity has evolved through several distinct phases, from a 2001 rebrand that introduced a globe-like cricket ball mark to event-specific identities developed for its major tournaments.
Design and History
On October 8, 2001, the ICC introduced a new logo at Lord’s Cricket Ground in London as part of a broader effort to reshape the organization’s image.[2][3] The mark was devised by an Australian consultancy, the same firm responsible for the flaming cauldron at the Sydney Olympics.[4] The logo depicted a blue-green world made to look like a cricket ball, with white stripes denoting the seam.[4]
Beyond the governing body’s own mark, the ICC has commissioned event-specific logos for its tournaments. For the ICC Cricket World Cup 2015, the ICC awarded the design contract to the international agency FutureBrand, whose Australian arm produced the logo. FutureBrand in turn commissioned graphic consultancy the Jumbana Group/Balarinji to create Australian and New Zealand cultural motifs reflecting the two host countries’ indigenous identities.[5] The selected motifs included the Maori Tohora, symbolizing toughness, pride and tribal culture, and Aboriginal journey tracks, symbolizing the spirit of the land.[5]
In November 2024, the ICC launched a refreshed visual identity for both the men’s and women’s Champions Trophy events, marking the tournament’s return after a six-year gap. The new identity included an unconventional typographic logo and design elements described by the ICC as inspired by cricket’s unique language and culture.[6] The Champions Trophy brand was designed to feel “bold, loud, confident, and fun,” reflecting the atmosphere of the competition.[7]
Meaning and Symbolism
Documented symbolism for ICC marks is primarily tied to event logos rather than the governing body’s own emblem. For the ICC World Twenty20 2014 in Bangladesh, the logo was inspired by the unique painted rickshaws that pack the streets of Bangladeshi cities. The “T” was made up of cricket stumps, while the “0” in T20 represented the cricket ball complete with a Bangladeshi green seam. The design used the colors of the Bangladesh flag with splashes of blue representing Bangladesh’s iconic waterways, which also served as the ICC’s own color.[8]
For the ICC Cricket World Cup 2015, the consultancies were asked to convey the cultures of both Australia and New Zealand in a positive and harmonious way, expressing a feeling of celebration and unity in the graphics.[5]
Typography and Design
The 2024 Champions Trophy identity was described as a “digital-first vibrant expression” featuring a new unconventional typographic logo.[9] The typographic approach was a deliberate departure from earlier event marks, with the ICC emphasizing the logo’s role in setting the tone for the tournament’s brand as bold, loud, confident and fun.[7]
Event logos for the ICC have been designed by various agencies. The ICC World Twenty20 2014 Bangladesh logo was designed in Australia by design company WiteKite, which also designed the ICC Cricket World Cup logo in 2011, the ICC World Twenty20 2012 Sri Lanka mark, and the ICC Women’s World Cup 2013 India logo.[8]
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