Ligue 1, France’s top professional football division, has undergone two significant visual identity overhauls in recent years. The current mark, introduced for the 2024-2025 season, replaces the hexagonal emblem that had been in use since 2020. The league is officially named Ligue 1 McDonald’s following a naming rights agreement that began with the 2024-2025 season.[1]
Design and History
On March 27, 2024, LFP Media unveiled a new symbol for Ligue 1, described as “more modern and iconic.” The design features a stylized “1” with a capital “L” integrated inside it, playing with the counterform between the two characters. The “L1” abbreviation is widely used by fans, and the logo offers two levels of reading while forming what the league calls a “strong and simple signature.”[2] The new identity was created by the agency Leroy Tremblot, following a collaboration with LFP Media teams.[2]
The 2024 redesign marked the end of the Hexagoal trophy shape that had appeared in the league’s logo since 2007.[3] The new symbol and visual identity went live on all fields and screens starting August 16, 2024.[2] The logo features white lettering on a blue background.[4]
Prior to this, the league had introduced a hexagonal logo in 2020, designed by the agency Dragon Rouge. That redesign accompanied the arrival of Uber Eats as title sponsor, replacing Conforama. The 2020 logo retained the “lime” color and the Hexagoal trophy shape, with the two parts of the hexagon, a symbol of France, shifted diagonally to highlight the league’s historic rivalries.[5]
Meaning and Symbolism
The 2024 logo’s central concept is the fusion of the “L” and the “1” into a single form, reflecting the “L1” nickname used by fans.[2] The previous hexagonal design referenced the Hexagoal trophy, which itself drew on the hexagonal shape of France.[5]
The broader rebranding effort, developed around the slogan “Football à la Française” (French Football), was designed to make Ligue 1 a more iconic brand. Leroy Tremblot’s general director Dominique Jubert noted the team worked extensively on the symbol, asking how to convey “French elegance and literary quality while remaining modern.”[6]
Typography and Design
The 2024 rebrand introduced a proprietary typography, a new color palette, and a new graphic system alongside the logo.[2] The identity was designed to be modular, allowing clubs and fans to appropriate it, with the logo adaptable to each club’s colors.[1] The color palette includes pink, described by LFP Media’s senior marketing director Jérôme Cazadieu as a way to “revisit the blue-white-red” of France.[6]
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