The Navy Midshipmen are the intercollegiate athletic teams of the United States Naval Academy in Annapolis, Maryland. The Naval Academy Athletic Association (NAAA) governs the program and maintains the official visual identity, including logos, colors and style guidelines for all varsity sports.
Design and History
The current primary logo features an “N Star” above a block “NAVY” wordmark. This mark was introduced as an alternate logo in 2009 and became the primary logo in 2014, the same year Navy athletics partnered with Under Armour as its uniform supplier.[1][2]
Before 2014, Navy athletics used a series of different primary marks. From 1906 to 1969, the United States Naval Academy seal represented the athletic program.[3] From 1969 to 1996, the primary logo depicted Bill the Goat, the academy’s mascot, featuring the upper body of a goat in white and light gray with an N Star on its sweater.[4] A wordmark reading “NAVY” in gold and navy was used from 1996 to 2009, when the font style and colors were changed.[5]
The NAAA publishes an official style sheet that designates the primary, secondary, tertiary and wordmark logos for download and use. The association prohibits altering the proportions, colors or design of its official marks.[6]
Meaning and Symbolism
The NAAA officially recognizes two colors: Navy Blue and Vegas Gold. The official specifications are PMS 282 C for Navy Blue (HEX #00225B) and PMS 4525 C for Vegas Gold (HEX #B5A67C).[6]
The N Star element has appeared in Navy athletics branding for decades, including on the Bill the Goat primary logo from 1969 and on alternate logos since 2009.[4][7]
Typography and Design
The current primary logo combines the N Star emblem with a block “NAVY” wordmark beneath it.[1] The NAAA style sheet provides official logo files in EPS, JPG and PNG formats for each of its four logo categories.[6]
For special uniform designs, Navy has used custom typography tied to specific themes. The 2025 Army-Navy Game uniforms, honoring the USS Constitution, used a font for the jersey wordmark and numbers inspired by the typography of the 1794 “Act to Provide Naval Armament,” which authorized the creation of the Navy’s first six frigates.[8]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
