The NJIT Highlanders are the athletic teams of the New Jersey Institute of Technology (NJIT), a public research university in Newark, New Jersey. The program’s current visual identity centers on a stylized Scottish Highlander warrior, a mark introduced when the athletics department moved to NCAA Division I competition.
Design and History
NJIT athletics updated its graphics upon moving to NCAA Division I in the 2006-07 academic year. This update included a new logo depicting a stylized Scottish Highlander warrior in traditional garb [1]. The new graphic identity was developed by CN Foundry for NJIT [2]. The logo has remained in use since that 2006 introduction, with the primary mark and accompanying wordmark both dated to the 2006-present period [3].
The Highlanders nickname and warrior imagery connect to the Scottish heritage associated with the institution. The school colors are red and white, with navy as an accent [4]. An athletics flag featuring the Highlanders logo on a red field has also been documented [5].
Meaning and Symbolism
The logo depicts a stylized Scottish Highlander warrior in traditional garb, a figure associated with ferocity and bravery against all odds [2]. The warrior figure serves as the athletic embodiment of the Highlanders nickname, which was chosen by the school’s students [1].
Typography and Design
The athletics wordmark features the NJIT abbreviation in a bold serif style with gray shadows, with white letters outlined in blue [6]. The university’s institutional branding guidelines, which govern logo usage across the institution, specify that the NJIT logo may not be used on social media platforms without express permission from the Office of Strategic Communications [7].
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