6sense is a B2B account-based marketing (ABM) platform that uses AI and predictive analytics to help revenue teams identify and engage potential customers. The company was founded in April 2013 in San Francisco by Amanda Kahlow, Dustin Chang, Viral Bajaria, Premal Shah, and Shane Moriah.[1] The name references the concept of a “sixth sense,” suggesting the platform’s ability to uncover hidden buying signals beyond traditional observable data.
Design and History
The 6sense logo is a lowercase wordmark in solid black, paired with a stylized “6” mark drawn with a slight inclination to the right. The “6” is constructed from two segments in black and turquoise, and the same “6” digit alone serves as the platform’s web icon.[2]
In 2025, 6sense underwent a brand refresh led by Saima Rashid and Adam Kaiser, who discussed the process in the company’s Revenue Makers podcast. The refresh introduced a new design system described as “grids and glows,” with the team explaining how aligning messaging with product architecture drove design decisions.[3] The company distinguished the effort as a refresh rather than a full rebrand, noting that changing a logo and company name introduces an entirely different layer of complexity.[3]
The refresh was a year-long endeavor that included new design elements, an updated website, and the implementation of a digital asset management platform called Bynder to manage brand-approved assets across the organization.[4]
Meaning and Symbolism
The color palette of the 6sense visual identity is intentionally restrained: black takes the leading role, with a bright turquoise shade used for accenting. The two-tone construction of the “6” mark combines these colors, with the turquoise segment providing visual contrast against the black wordmark.[2]
The company’s own media kit lists brand guidelines, fonts, PNG logos, and brand colors as official resources, confirming that the turquoise and black combination is the documented brand palette.[5]
Typography and Design
6sense’s official media kit specifies two fonts for brand use: Arial Nova and Roboto.[5] The primary logo uses bold lowercase lettering in a modern geometric sans-serif style.[2]
The 2025 brand refresh introduced a broader design system of “grids and glows” that extends beyond the logo itself, encompassing new design elements across the company’s digital presence.[3]
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