Alyce is a Boston-based corporate gifting platform founded in December 2015 that helps B2B sales, marketing, and customer success teams send personalized gifts at scale. The company describes itself as an AI-powered Personal Experience (PX) platform, and it was acquired by fellow gifting platform Sendoso in February 2024. [1] [2]
Design and History
Alyce’s visual identity has included two distinct marks. The company filed a trademark application in July 2021 for the wordmark “ALYCE,” covering services including online gift ordering and software for sending personalized communications and branded merchandise. [3]
In a separate application filed the same month, Alyce, Inc. sought trademark protection for an image mark described in USPTO records as “a stylized image of a bird.” The application lists the design code for stylized birds and bats, and the mark consists solely of that bird image with no accompanying text. [4]
Following the Sendoso acquisition announced on February 1, 2024, Alyce has been presented as “Alyce by Sendoso,” with brand asset databases listing the company under that combined name. [2] [5]
Meaning and Symbolism
Brand asset aggregator Brandfetch lists two primary colors associated with Alyce: a teal-cyan tone identified as Pelorous (hex #40BAC8) and a lighter shade identified as Morning Glory (hex #93DAE0). [5]
Typography and Design
The company’s own help documentation provides guidance on logo usage for customers who wish to upload their own branding into the Alyce platform, recommending transparent, horizontal logo treatments intended for light-colored backgrounds, but it does not describe Alyce’s own logo construction. [6]
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