LivePerson, Inc. is a conversational AI and customer engagement platform company. Its visual identity centers on a distinctive sun-like symbol and wordmark, with the company’s official media kit offering the logo in orange and white versions.[1]
Design and History
The current LivePerson logo symbol is registered with the United States Patent and Trademark Office (USPTO) under serial number 86614968, filed April 30, 2015, and registered as number 4841496.[2] The official USPTO mark description states: “The mark consists of a design of the sun with rays extending outward. The sun consists of a circle with an open center, with small squares emanating outward from the perimeter of the circle.”[2] The trademark registration remains active and renewed as of January 2026.[3]
An earlier version of the sun symbol was filed by LivePerson on September 19, 2008, under serial number 77574731, and registered in 2010.[4] That filing also describes “a design of a sun with rays extending outward.”[4]
In a separate brand development effort, the Berlin-based agency think moto was engaged to refresh LivePerson’s brand foundation, after previously crafting visual identities for the LivePerson Institute and LivePerson Partner sub-brands.[5] The agency developed a visual language built on a grid or pattern, drawing inspiration from machine learning and computer science concepts.[5] This work produced a “64-bit pattern,” described as a square grid divided into eight segments, which can stand alone as a graphic or serve as the basis for new linear designs.[5] Think moto’s services for LivePerson included brand strategy, brand design, brand guidelines, and UX/UI design.[5]
Meaning and Symbolism
The official USPTO description identifies the symbol as a sun with rays, formed by a circle with an open center and small squares extending outward from its perimeter.[2] The think moto case study explains that its brand design work for LivePerson drew on the “bit” as the elemental unit in information theory and combined it with pattern recognition, concepts central to the AI-supported conversational commerce field in which LivePerson operates.[5]
Typography and Design
LivePerson’s official media kit provides the logo in orange and white versions, indicating that orange serves as the primary logo color.[1] Brand asset aggregator Brandfetch lists a LivePerson brand color with the hex code #FA772E.[6] No official documentation of the wordmark’s typeface has been published by LivePerson or its design agency.
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