Stratus is a name shared by multiple unrelated companies, and the visual identity described here belongs to atstratus, a NetSuite consulting and staff augmentation firm. The company’s official brand guidelines document its current logo system in detail, including the exact color palette and usage rules.
The atstratus identity uses an orange symbol paired with an outlined wordmark. The brand guidelines describe a “compact, confident palette” in which orange identifies the brand, deep stone provides contrast, and off-white keeps the system warm and precise. The official colors are Stratus Orange (#FC4A1A), Deep Stone (#1C1917), Off-white (#FAFAF9), and White (#FFFFFF).[1]
Design and History
The atstratus logo system consists of a primary lockup for use on white or off-white backgrounds and a reversed lockup for use on deep stone or imagery darker than 40% gray. The brand guidelines specify that the symbol and lockup masters should be used when the rendered symbol is at least 24 pixels high, with an absolute floor of 16 pixels for the micro master.[1]
The company’s brand guidelines also establish clear space rules, requiring one quarter of the symbol height to remain clear on every side of the mark. The guidelines prohibit redrawing or re-typesetting the wordmark, recoloring, stretching, rotating, or rearranging the mark, and placing the orange symbol on orange or mid-tone imagery.[1]
atstratus operates as a NetSuite delivery and consulting firm, offering implementation, custom development, ongoing support, and dedicated senior developers. The company reports more than 25 NetSuite certifications and delivery across 18+ countries.[2]
Meaning and Symbolism
The brand guidelines explicitly state that “orange identifies the brand” within the atstratus identity system. The palette is described as intentional: deep stone gives the orange contrast, and off-white keeps the system warm and precise.[1]
No additional documented symbolism for the abstract symbol itself is provided in the official brand materials. The guidelines focus on practical usage rules rather than interpretive meaning behind the mark’s form.
Typography and Design
The atstratus logo uses an outlined wordmark paired with the standalone symbol. The brand guidelines specify that the wordmark should not be redrawn or re-typeset, indicating that the letterforms are a fixed component of the identity system.[1]
The system includes separate lockup files and standalone symbol files, with the symbol intended for use where the brand name is already clear or space is constrained. Ready-made browser and app assets are also provided as part of the official identity package.[1]
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