Alfredo Vidal, Inc. was a travel agency operating in New York City, listed in the Better Business Bureau’s business profile directory as a travel agency.[1] The company is not widely documented in public archives, and verifiable information about its visual identity is extremely limited.
Design and History
No primary or archival sources have been located that document a logo for Alfredo Vidal, Inc., its design history, or any specific visual identity created for the company. The Better Business Bureau profile confirms only that the business operated as a travel agency in New York, without providing any information about its branding or graphic design.[1]
Claims that Robert P. Gersin designed a logo for Alfredo Vidal in 1965 cannot be verified through available sources. Robert P. Gersin (1929-1989) was an American designer whose firm, Robert P. Gersin Associates, Inc., produced corporate identity programs, packaging, exhibits and interiors.[2] The firm’s documented work includes the 1984 logotype and corporate identity program for Sears, Roebuck & Company,[2] as well as posters and graphics held in the collections of the Cooper Hewitt, Smithsonian Design Museum and the AIGA Design Archives.[3] However, none of these records mention Alfredo Vidal or any travel agency client.
Given the absence of verifiable documentation, the existence, appearance, or authorship of an Alfredo Vidal logo from 1965 or any other period remains unconfirmed.
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