Davies Tanner, a UK-based communications agency for the business events and travel sectors, unveiled a new visual identity in 2023. The rebrand saw the agency, founded in 1997 by Sue O’Gorman and Robert Wright, transition from its full name to the shortened “DT” mark, a change driven by how clients and industry peers already referred to the company.[1][2]
Design and History
The new identity was launched in 2023 alongside a new website and a redefined mission: “Take you where you want to go.”[3] Managing Director Robert Wright explained the reasoning behind the visual change: “Many of our clients and industry friends already know us collectively as ‘DT’, and so it feels right to reinforce this mark in our branding with a new visual identity, although we will always be Davies Tanner.”[1]
The rebrand was part of a broader transformation for the agency, which reported significant growth and a shift toward a more data, digital and audience-led business model.[3] The agency’s award recognition in 2024 specifically noted the fresh identity and the redefined mission as markers of its year of change.[4]
Meaning and Symbolism
The “DT” monogram serves as the central element of the new identity, directly reflecting the informal name already used by clients and industry contacts. The accompanying mission statement, “We’ll take you where you want to go,” frames the agency’s positioning as a guide for its clients’ growth and communication goals.[4][5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
