Yeti Airlines (यती एअरलाइन्स) is a domestic airline based in Kathmandu, Nepal, established in May 1998 by Ang Tshering Sherpa. It received its Air Operators Certificate on 17 August 1998 and began commercial operations in September of that year with a single Canadian-built DHC6-300 Twin Otter aircraft.[1][2] The airline’s visual identity is built around the legendary Yeti of the Himalayas, a theme carried through its name, symbol, and aircraft livery.
Design and History
The Yeti Airlines logo is a compact, modern mark consisting of a circular symbol above a wordmark. The symbol features a yellow checkmark within a circle, with three white paw prints placed on it. The word “Yeti Airlines” appears in black capital letters below the symbol.[3] The paw print motif directly references the airline’s name and its connection to the Himalayan legend.
On the airline’s aircraft, the identity extends beyond the fuselage logo. All aircraft carry a Yeti paw print on the fin, with “Yeti Airlines” logos in Nepalese and English on opposite sides of the fuselage.[4] The livery has been described as using green and gold colours.[5]
In 2009, Yeti Airlines established its sister airline Tara Air to take over Short Take Off and Landing (STOL) operations with the DHC6-300 and Dornier DO228 aircraft fleet, while Yeti Airlines retained its ATR 72 aircraft operating in major cities of Nepal.[2]
Meaning and Symbolism
The three white paw prints within the circular symbol reference the “Yeti” name, connecting the brand to Nepal’s legendary mountain creature. The checkmark element within the circle adds a positive, affirmative gesture to the mark.[3] The dual-language presentation on aircraft, with Nepalese and English text on opposite sides of the fuselage, reflects the airline’s domestic focus and national identity.[4]
Typography and Design
The wordmark uses black capital letters for “Yeti Airlines,” set below the circular symbol.[3] Brand color data for Yeti Airlines includes the hex code #F4AA00, a web orange tone, along with white and a dark gray (cod gray, #101010).[6] The green and gold colours noted on the aircraft livery complement this palette.[5]
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