Handshake (HNS) is a decentralized, permissionless naming protocol that aims to create an alternative to existing Certificate Authorities and naming systems. The project’s official website describes it as an experimental peer-to-peer root naming system where every peer validates and manages the root DNS naming zone. The Handshake coin (HNS) is the mechanism by which participants transfer, register, and update internet names. [1]
Design and History
The Handshake logo is available for direct download in PNG and SVG formats through crypto logo repositories, which also note additional logo variants. [2] The official Handshake website displays the logo as part of its branding, and community projects have referenced obtaining the logo directly from the handshake.org website. [3]
Brand asset trackers list the Handshake logo alongside brand colors including Electric Violet (#693AFA), Jordy Blue (#73BEEF), and black (#000000). [4] The Handshake project’s GitHub repository includes assets such as a handshake monogram in white and black website icons, indicating the logo is used in both positive and reversed color treatments. [5]
No official documentation has been published detailing the logo’s designer, a specific redesign timeline, or the rationale behind its visual form. The project’s website focuses on the protocol’s technical and philosophical goals rather than its visual identity. [1]
Meaning and Symbolism
The Handshake name itself references the universal gesture of agreement and mutual recognition, which aligns with the project’s goal of decentralizing trust on the internet. The protocol is designed so that no official singular foundation, committee, corporation, or entity has permanent unitary control. [1]
Typography and Design
No official typography specifications or brand guidelines for the Handshake logo have been published by the project. The logo is distributed in standard vector formats (SVG and PNG), suggesting it is designed for scalable use across digital applications. [2] Community assets include both a white monogram version and black website icons, indicating the mark is used in multiple color treatments. [5]
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