Aleksa is a London-based architecture and design practice founded by Aleksandrina Rizova, established in 2015. The studio works across commercial and residential projects, bespoke installations, furniture and product design, with work exhibited at venues including the Royal Academy of Art Summer Show and the Centre Pompidou.[1][2]
Design and History
Aleksa’s visual identity is closely tied to the studio’s positioning as a bold, playful and experimental practice. The studio describes its designs as “bold, innovative and playful,” with an emphasis on experimenting with emerging materials, patterns, colours and advanced fabrication techniques.[3] This ethos extends to the brand’s visual presentation, which reflects the practice’s multidisciplinary approach spanning architecture, interior design and product design.
The studio’s identity was developed in the context of its founding in 2015, and its portfolio includes a flagship shop for eyewear brand For Art’s Sake in London’s Covent Garden, completed in 2018.[4] The practice works internationally from its London base.[5]
Meaning and Symbolism
Aleksa’s brand identity is rooted in the studio’s stated creative philosophy rather than a documented symbolic mark. The practice describes itself as delivering “playful projects through a ‘think-outside-the-box’, and bold attitude,” with founder Aleksandrina Rizova leading a holistic, multifaceted design approach.[2] The studio’s work is characterised by intricate details and an aesthetic aimed at contemporary audiences, as seen in its Covent Garden shop design for For Art’s Sake.[6]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
