Create is a logo and brand identity designed by the London-based studio Two Times Elliott in 2013. The mark was created for a design and creative brand based in the United Kingdom, though the specific client has not been publicly identified in available sources.[1]
Design and History
Two Times Elliott, founded by creative directors James Horwitz and Ross Gunter, is a London design consultancy specializing in brand identity, art direction, spatial and web design.[2][3] The studio produced the Create logo in 2013 as part of its broader identity work.[1]
The Create mark is described as a circle-shaped, outline-style logo with a loop element, reflecting the studio’s minimalist approach to typographic logotypes.[1][4] Two Times Elliott’s work from this period was characterized by clean, reductive typographic solutions, a quality noted in contemporary design commentary on the studio’s output.[4]
The studio’s own brand identity, built around the number two, was the subject of a 2013 exhibition titled “Twenty Two,” in which 22 design agencies were invited to create original interpretations of the numeral two, described as “the core element of the Two Times Elliott brand.”[5][6]
Meaning and Symbolism
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