Emil Daiber is a German picture-framing and print company brand. The company, based in Hemmingen, Germany, produces and sells printed materials, particularly picture presentation folders and passe-partouts (mat boards).[1] The brand’s symbol was designed in 1959 by German graphic designer Hanns Lohrer.[2]
Design and History
Hanns Lohrer (1912–1995) was a Stuttgart-based painter and commercial graphic designer who worked extensively in the 1950s and 1960s.[3] He is best known as Porsche’s first advertising designer, guiding the company’s visual marketing throughout the 1950s and 1960s.[3] Lohrer also completed projects for Mercedes-Benz, the German Red Cross and Olympia typewriters.[3]
The Emil Daiber symbol was created by Lohrer in 1959.[2] The company itself traces back to Stuttgart, where a 50-year company anniversary publication was issued in 1978.[4] A later corporate entity, Emil Daiber GmbH, was founded in Hemmingen on 20 October 1977 and was deleted from the commercial register on 31 May 2010.[5]
Meaning and Symbolism
Documented descriptions of the Emil Daiber symbol’s visual elements or their intended meaning are not available in the research sources. The mark is categorized among weave-shaped logos, but no authoritative source confirms this as an official design description.[2]
Typography and Design
No authoritative documentation of the Emil Daiber logo’s typography, color specifications or construction method has been located. Lohrer’s broader body of work from the 1950s to 1970s is documented in the book “BildBildung. Hanns Lohrer: Plakatkunst der 1950er bis 1970er Jahre,” which includes coverage of typograms and logos among his output.[6]
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