Independent Photographers Service was a Canadian photographers services brand whose symbol was designed by Allan Robb Fleming in 1950.[1] Fleming, a Toronto-born graphic designer (1929-1977), is best known for creating the Canadian National Railway logo in 1959 and for his work as vice-president and typographic director at Cooper and Beatty Ltd.[2]
Design and History
The Independent Photographers Service mark is documented as a circle-shaped logo with a dot element, created in 1950.[1] The design dates from the early period of Fleming’s career, before his well-known corporate identity work for Canadian National Railways and the Montreal Trust Company.[2]
Fleming’s archive at York University’s Clara Thomas Archives and Special Collections documents his design work for a wide variety of corporate clients, though the Independent Photographers Service commission is not specifically itemized in the publicly available file list.[3]
Meaning and Symbolism
The logo is described only in terms of its formal characteristics: a circle shape with a dot element.[1]
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