Lehr und Leistungsschau (often abbreviated as LuG) was a recurring exhibition format in the German Democratic Republic, most notably an annual agricultural show held in Leipzig-Markkleeberg. The term was also applied to other specialized displays, such as a horticultural show in Berlin in 1987 and a beekeeping exhibition at the Internationale Gartenbauausstellung in Erfurt. [1] [2] [3]
Design and History
The LuG was established in 1950 as a four-week annual Lehr- und Leistungsschau covering agriculture, forestry, wood and food industries, and horticulture. [1] The name translates roughly to “teaching and performance show,” reflecting its dual purpose of education and demonstration of achievement in these sectors.
Because the term was used across multiple events and decades, no single unified logo or visual identity was applied to all Lehr und Leistungsschau exhibitions. Each event appears to have had its own poster and mark. For example, the 1987 “7. Kernobst Lehr & Leistungsschau” in Berlin used a poster featuring a bee at the top, a flower in the middle, and a piece of fruit at the bottom, advertising a horticulture show held October 2-18 in conjunction with Berlin’s 750th anniversary. [2]
No evidence has been found in the available research to confirm that a 1966 logo for Lehr und Leistungsschau was designed by Ludwig Bonitz, nor that such a mark existed as a distinct, documented identity. Bonitz (1936-2007) was a German painter and graphic artist who trained as a poster painter and commercial advertiser from 1951 to 1954, and later worked as a graphic artist and studio manager at the Deutsche Werbe- und Anzeigengesellschaft (DEWAG) in Rostock. [4] He designed posters and signets, including one in 1968 for the Ostseemesseleitung of the Rostock district council. [4] His documented poster work includes designs for the 1962 Ostseewoche Rostock and the 1977 ICOMOS Regionaltagung. [5] [6]
Given the absence of verifiable documentation linking Bonitz to a 1966 Lehr und Leistungsschau logo, the attribution in the unverified lead cannot be confirmed. The available evidence suggests that the identity of any specific LuG event was handled individually through its own poster design rather than through a single, recurring logo system.
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