The Salon de l’Audiovisuel et de la Communication was a French trade event held in Paris. Its first edition, documented as the “premier Salon audio-visuel et communication,” took place from February 6 to 11, 1970, at the Porte de Versailles exhibition center in Paris.[1][2]
Design and History
The visual identity for the 1970 Salon de l’Audiovisuel et de la Communication was created by the French advertising agency Chourgnoz Publicité, as documented on an original promotional poster for the event.[2] The poster, measuring 60 x 40 cm, was produced for the Porte de Versailles edition of the salon in 1970.[2]
Daniel Maurel, a designer who worked at Chourgnoz Publicité during the late 1960s and early 1970s, is credited with designing several notable French brand marks for the agency during this period, including the Carte Bleue symbol in 1967 and the Beaute-Centre Thérapeutique D’Esthétiqué Paris mark in 1969.[3][4] The agency’s work was also featured in international graphic design publications of the era, with Maurel credited alongside Daniel Humbert for cover designs at Chourgnoz in 1969.[5]
While the poster for the Salon de l’Audiovisuel et de la Communication is confirmed as a Chourgnoz production, the specific attribution of the mark to Maurel personally is not established by the available documentation. The auction record identifies the poster’s conception as Chourgnoz without naming an individual designer.[2]
Meaning and Symbolism
Documented descriptions of the poster’s visual content are not available in the research sources. The auction listing provides only the event title, location, year, agency credit, and physical dimensions of the poster, without describing the imagery or any symbolic elements it contained.[2] Any interpretation of the mark’s meaning would require access to the poster itself or additional primary documentation.
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