Imagenetics is a logo design attributed to the New York design firm Appelbaum & Curtis, dated to 1964. The firm, run by Harvey Appelbaum and Bill Curtis, was active from 1961 to 1984 and is known for its work in graphic design during that period.[1]
Design and History
Appelbaum & Curtis operated as a design studio in New York City from 1961 to 1984, with Harvey Appelbaum serving as owner and designer.[1] The firm was featured in a 1974 issue of Communication Arts magazine, which highlighted designers Appelbaum & Curtis among other notable studios of the era.[2]
The firm also produced work for theatrical clients, including a 1962 off-Broadway poster for the play “Go show me a dragon” by Gene Feldman, which was designed by Appelbaum & Curtis.[3] A 1969 logo for the Manhattan School of Music, credited to Harvey Appelbaum and Bill Curtis, combined an “M” with musical notes using negative space.[4]
Meaning and Symbolism
While the name combines elements of “image” and “genetics,” any connection between the visual design and these themes remains unverified. [4]
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