Ted Mahieu (1929-?) was a Dutch-born photographer who emigrated to New Zealand in the early 1950s and became known for his commercial and fashion photography in Auckland.[1] He worked at Sparrow Industrial Pictures before going out on his own in 1957, setting up Studio 57 in Parnell with Lyn Anderson.[2]
Design and History
Very little is documented about a personal logo or visual identity for Ted Mahieu. The only known connection to a logo designer comes from the archives of the University of Victoria, which note that Michel Dattel was a professional graphic designer who “in the mid- and later 1960s created a number of notable logos for various businesses.”[3] However, no surviving record in the available research specifically confirms that Dattel designed a logo for Ted Mahieu in 1965 or at any other time.
Dattel (1936-2013) was an award-winning writer, artist and design director in San Francisco’s advertising industry.[4] He also illustrated Alan Watts’ book “Nonsense” in 1967.[3] While Dattel’s career as a logo designer in the 1960s is documented, the specific claim that he created a mark for Mahieu cannot be verified from the available sources.
Given the absence of verifiable evidence, any description of a Ted Mahieu logo, including its design style, lettering or symbolism, should be treated as unconfirmed. The connection between Mahieu and Dattel, if it exists, is not supported by the current research record.
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