William Roberto Wilson (born June 4, 1953, in Chicoutimi, Québec) is a Canadian art director, graphic designer, and photographer. He studied fine arts at Cégep Ste-Foy (diploma, 1974) and graphic design at Université Laval (bachelor’s degree, 1977), then worked as a graphic designer in Quebec City and Montreal before founding his own design firms in the late 1970s.[1][2]
Design and History
Wilson’s professional design career began in 1976 as a graphic designer at Claude Plante & Associations Inc. in Quebec City, followed by a position as art director at the Commercial Art Center in Montreal in 1977. He then served as president and creative director of Wilson & Associations Inc. in Montreal from 1978 to 1980, and later of Wilson & Chartier Designers Inc. from 1980 to 1983.[1]
Two of Wilson’s logo designs from this period are documented in the LogoArchive collection curated by Rich Baird. The first, created in 1976, is a mark for Le Bruit Bleu Inc., a sound systems company. The second, from 1978, is a symbol for Edward and Martin, a Canadian furniture brand.[3][4]
Wilson also collaborated with René Massicotte on visual identity projects, including a 1982 poster for the 2nd Festival International du Film sur l’Art and a 1983 identity for La Corporation de l’archifte.[5][6]
From 1983 to 1986, Wilson worked as senior art director at Cossette Communication Marketing in Montreal, one of Canada’s largest advertising agencies.[1]
Meaning and Symbolism
The Edward and Martin mark, created in 1978, is described as an outline-style logo with rounded shapes incorporating a Canada outline shape.[4]
Typography and Design
Specific typography details for Wilson’s logo designs have not been documented in available sources. His work is recognized within the LogoArchive collection for its classic symbol and monogram design approach.[3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
