Dionisio Lelli is an Italian audio equipment brand whose visual identity dates to 1969. The company’s logo was designed by Riccardo Voglino at Studio B, a Milan-based advertising studio where Voglino worked as an art director before returning to painting full time in 2008 after roughly three decades in advertising.[1][2]
Design and History
The Dionisio Lelli symbol was originally designed in 1969 by Riccardo Voglino at Studio B.[1] Voglino, originally from La Spezia, moved to Milan at a young age, where he applied his creative talent in advertising.[3] His career in advertising and art direction spanned about thirty years before he returned to painting as a full-time pursuit in 2008.[2]
Studio B is listed as the agency responsible for the Dionisio Lelli mark, which is categorized among the studio’s logo and brand work.[4] The logo is classified as a stripes design and a negative space logo, with the mark incorporating Italy-related shapes.[1]
Meaning and Symbolism
Documented interpretation of the Dionisio Lelli mark is limited. The logo is described as using stripes and negative space, with shapes associated with Italy.[1]
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