ARCH Motorcycle is a Los Angeles based bespoke production motorcycle manufacturer co-founded by Gard Hollinger and Keanu Reeves in 2011. The company builds custom-tailored motorcycles, including the KRGT-1, ARCH 1s, and Method143 models, with each unit hand-assembled to meet the owner’s ergonomic and aesthetic preferences. [1]
Design and History
ARCH Motorcycle was founded in 2011 to challenge the perception of what an American motorcycle could be. [2] The company’s visual identity centers on a typographic wordmark featuring “ARCH” in all capital letters, set in a custom smooth sans-serif typeface. The wordmark is rendered in red and is often accompanied by a black tagline reading “Motorcycle” or “Motorcycle Company.” [3]
The logo can be arranged in one, two, or even three lines depending on the application. A stylized monochrome arch emblem, featuring a bold black mainline with white and black rounded elements beneath it, is also part of the brand’s visual system, though it is not always used alongside the wordmark. [3]
Brandfetch, which catalogs brand assets from the official ARCH Motorcycle website, lists the brand’s primary color as a red tone with the hex code #EE393E, alongside white. [4]
Meaning and Symbolism
The arch emblem is a stylized representation of an arch shape, reflecting the company’s name and its approach to design and manufacturing. The emblem’s design “reflects the essence of the brand and its approach to every detail of the manufacturing process.” [3]
Typography and Design
The ARCH wordmark uses a bold custom sans-serif typeface with rounded letter angles. The letter “A” has been redrawn from standard typefaces. The tagline beneath the wordmark uses a more traditional style of lettering. [3]
The brand’s color palette is built around black, red, and white. [3] The red tone used in the wordmark is documented as #EE393E. [4]
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