REIS Robotics, the German industrial robotics and automation company headquartered in Obernburg am Main, uses a typographic wordmark as its primary logo. The current mark consists of the brand name rendered in blue characters, with white also listed among the mark’s colors in official trademark records. The logo is a wordmark without a separate pictorial symbol, placing the company name at the center of the identity. The current version of the logo was introduced in 2023 following the company’s separation from KUKA and its acquisition by new owners. The SVG file for the current logo is hosted on the company’s official website at reisrobotics.com/wp-content/uploads/2023/07/RR-01.svg [1].
Design and History
REIS Robotics was founded in 1957 by Walter Reis in Obernburg am Main, Germany [2]. The company began developing industrial robots in 1973 and became a pioneer in the field [3]. KUKA acquired the company in 2013 and renamed it KUKA Industries GmbH & Co. KG in 2016 [4].
In June 2023, KUKA signed an agreement to divest the Obernburg division to a collaboration between CT Pack, part of the Aretè Cocchi Technology Group, and FAI Holding AG. The new owners explicitly planned to revive the former “Reis Robotics” brand as part of a long-term relaunch [4]. The acquisition was completed in July 2023, with the division returning to the REIS Robotics name [5].
The 2023 brand relaunch was handled by the German design agency Arteficium. According to the agency, the company faced the challenge of visually reinventing itself in a very short time after the separation from KUKA. The old Reis trademark, which had aged over the years, was recognized by the new Italian parent company Aretè Cocchi Technology as still holding positive value in the industry. The relaunch was conceived as a gentle modernization that visibly quotes the old mark without succumbing to fashionable attributes. The new branding was described as freer and more dynamic while retaining a sense of static grandeur [3].
Meaning and Symbolism
The official trademark registration for the Reis mark, filed internationally and designated in the UK in November 2025, states that the mark contains the colors blue and white, with all characters in blue [6]. The typographic approach places the brand name at the center of the identity, letting the lettering itself carry the visual message. The agency behind the 2023 relaunch described the goal as rebuilding the brand completely without losing its character, preserving the known Reis identity while bringing it into the digital age [3].
Typography and Design
The current Reis wordmark uses a clean sans-serif typeface with carefully proportioned letterforms. The design was developed to work across a comprehensive range of applications, from the smallest digital format, the favicon, to meter-high presentations within architectural settings. These technical requirements defined the relaunch, according to the agency responsible [3]. The official trademark record confirms the mark is a wordmark with all characters rendered in blue [6].
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