The Belgian Bankers Association, historically known in Dutch as the Belgische Vereniging van Banken (BVB), was the sector federation representing Belgian banks. The organization was founded in 1936 and later became part of Febelfin, the Federation of the Belgian Financial Sector, in 2003.[1]
Design and History
The Belgian Bankers Association logo was designed by Belgian graphic designer Paul Ibou in 1989.[2] Ibou, born Paul Vermeersch in Antwerp in 1939, was a pioneer in corporate identity design in Belgium, creating more than 350 logos during his career for organizations including Het Spaarkrediet, Cera, the Province of Antwerp and the Koninklijk Ballet van Vlaanderen.[3]
The mark is described as a square-shaped logo featuring a cross, categorized among reflection-style logos.[2] Ibou was known for creating three-dimensional logo objects, often in plexiglass, to present his designs to clients, and his logotheque of these objects is preserved in the collection of Design Museum Gent.[3]
In 2003, the Belgian Bankers Association became part of Febelfin, the Belgian Financial Sector Federation.[1] Febelfin subsequently underwent a visual identity refresh handled by the Belgian branding agency Brandhome, which restyled the logo and developed the house style and visual language, resulting in an elegant purple emblem.[4]
More recently, Febelfin’s visual identity has shifted again. The current logo, as shown on the organization’s official website and brand profiles, uses a red circular mark with the wordmark in white, accompanied by a dark brown secondary tone.[5] The Febelfin Academy, the federation’s training arm, noted in its 2020 annual review that its house style was updated with fresh, playful colors and a new red, round logo.[6]
Meaning and Symbolism
Typography and Design
The current Febelfin brand colors, as recorded by brand asset platform Brandfetch, include a red tone (hex #E93F4A), white, and a dark brown (hex #652C01).[5]
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