Bank of Bhutan (BoB) is the oldest and largest commercial bank in Bhutan, established by a Royal Charter in May 1968. It served as the country’s central bank until the Royal Monetary Authority of Bhutan was created in 1982, and it remained the nation’s only banking institution until 1997. The bank’s visual identity is built around a blue and white abstract symbol, a palette that has become closely associated with the institution across its branches, ATMs, and digital platforms.
Design and History
The current Bank of Bhutan logo is a blue and white abstract mark. The bank’s official website and communications use this symbol consistently across its digital and physical touchpoints, including its mobile banking app and branch signage. The logo is also available as an SVG vector file, indicating the bank maintains a scalable, digital-ready version of its identity for modern applications. [1]
In November 2017, the bank unveiled a special Golden Jubilee logo to mark 50 years of service to the nation. The commemorative mark was designed with the numerals 5 and 0 appearing “locked in an embrace,” while “vivid festive masks” gave the logo a celebratory character. According to a bank official, the colour palette was “inspired by the hues of the flag of our country,” symbolising that the bank’s achievement belonged not only to the institution but to the whole country. [2]
The Golden Jubilee logo was a temporary commemorative identity, distinct from the bank’s standard corporate mark. The bank’s regular logo continues to be the blue and white abstract symbol used across its official communications and customer-facing services.
Meaning and Symbolism
The bank’s official website does not provide an explicit explanation of the abstract symbol’s meaning or the rationale behind the blue and white colour scheme. The Golden Jubilee logo, however, carries documented symbolism: the embracing 5 and 0 numerals represent the bank’s relationship with the nation, and the colour palette drawn from the Bhutanese flag signifies that the bank’s achievements are shared with the country as a whole. [2]
Typography and Design
The bank’s official website uses the “BoB” abbreviation and “Bank of Bhutan” name in its communications, but the typography of the logo itself has not been publicly attributed to a specific designer or typeface. [3]
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