Caribbean Communications is a banking brand from the United States whose symbol was originally designed by Heiner Hegemann at Chermayeff & Geismar in 1968.[1] The mark is categorized as an arrow logo with circle, rounded and triangle elements.[1]
Design and History
Chermayeff & Geismar, the New York design firm founded in 1957, was responsible for the identity. The firm is known for creating trademarks for major corporations including Chase Bank, Mobil, National Geographic, PBS and Pan Am.[2] Heiner Hegemann, who designed the Caribbean Communications symbol, worked at the firm during this period.[3]
The 1968 design date places the mark within the firm’s early modernist period, alongside other notable identities from that era. The logo’s geometric construction, combining arrow, circle, rounded and triangle shapes, reflects the firm’s approach to abstract corporate symbols.[1]
Meaning and Symbolism
Documented symbolism for the Caribbean Communications mark is limited. [1] The combination of geometric shapes is consistent with the abstract, non-literal approach Chermayeff & Geismar applied to corporate identities of the 1960s, such as the Chase Bank mark from 1960.[4]
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