Interamerica is a Mexican banking brand whose symbol was originally designed by Lance Wyman in 1970.[1] The mark is categorized among Wyman’s arrow-shaped and rounded logo designs from that period.[1]
Design and History
Lance Wyman, an American graphic designer born in New Jersey in 1937, moved to Mexico in 1966 to join the Mexico ’68 Olympics Design Team, where he designed the logotype at the heart of the graphics system.[2] Between 1966 and 1970, he designed some of the best-known logos in Mexico, including the Metro identity and icon system, World Cup 70, Camino Real, La Moderna, Vanity, Hylsa and Peñoles.[2] The Interamerica symbol was created during this productive period in 1970.[1]
Wyman remained in Mexico for four and a half years following his Olympic work, developing graphic programs for the Mexico City Metro and the 1970 World Cup competition.[3] The Interamerica mark fits within this body of corporate identity work produced during his time in Mexico.
Meaning and Symbolism
The logo is described as an arrow-shaped, rounded design,[1] but no official source provides a detailed explanation of its intended symbolism or color specifications. The mark reflects Wyman’s broader design approach during his Mexican period, which combined geometric simplicity with visual clarity, as seen in his other corporate identities of the era.[2]
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