Resona Holdings, Inc. is a Japanese bank holding company headquartered in Tokyo, established in December 2001 as Daiwa Bank Holdings before adopting the Resona name in 2002. The company’s visual identity centers on a symbol mark built from two letter “R” forms enclosed within a perfect circle, accompanied by the “RESONA” wordmark in green and orange.
Design and History
The Resona Group symbol mark and logotype were officially adopted on May 24, 2002, when the company was still operating as Daiwa Bank Holdings. The announcement confirmed that the group’s symbol mark and logotype had been decided and would be put into use from that date. The design concept was documented in the same announcement: the mark consists of two “R” forms and a perfect circle. The two “R”s represent the resonance between “RESONA” and “Regional,” the group’s key word, and express the trust relationship born from people (customers and the bank) touching, feeling, and understanding each other. The circle enclosing the two “R”s conveys a sense of security and trust. [1]
The group name “Resona” derives from the Latin word “resona,” meaning “resonate” or “resound.” The company states that it attaches great importance to customers’ voices and adopted the name to express its desire to build stronger ties with customers by resonating with them. [2]
Resona Holdings was established on December 12, 2001, through a share transfer by Daiwa Bank, Kinki Osaka Bank, and Nara Bank, initially under the name Daiwa Bank Holdings. The group name was changed to “Resona Group” in April 2002, and the holding company’s name was changed to Resona Holdings in October 2002. [3]
Meaning and Symbolism
The symbol mark uses two “R” forms as its motif, depicting the resonance between “Resona” and “Regional.” The perfect circle surrounding the two “R”s expresses a sense of security and trust. The company describes the mark as conveying its commitment to valuing the trust relationships that emerge from touching, feeling, and understanding regional customers. [4]
The group colors are green and orange. Green symbolizes “gentleness” and “transparency,” while orange creates a sense of “familiarity” and “warmth.” [2]
Typography and Design
The Resona Group logotype presents the word “RESONA” in a custom letterform that accompanies the symbol mark. The company’s official brand materials describe the symbol mark and logotype as a unified identity system, with the symbol mark consisting of two “R” forms and a perfect circle. [1] The group applies the symbol mark alongside the “Resona” name across its member companies, including Resona Bank, Saitama Resona Bank, and other group entities, to unify brand recognition. [3]
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