Sunday is a restaurant-focused payment platform founded in 2021 by Victor Lugger, Tigrane Seydoux, and Christine de Wendel. The company, headquartered in Paris, provides QR-code-based payment solutions that let diners pay their restaurant bill by scanning a code at the table. Its visual identity is built around a single neon pink accent color, #ff17e9, applied against a predominantly black-and-white system.
Design and History
The Sunday logo mark consists of overlapping circles drawn in a random pattern, as described in the company’s trademark filing with the United States Patent and Trademark Office. The mark was filed in October 2021 under serial number 97063150 by Sunday App, Inc. for downloadable computer and mobile application software enabling the transfer of financial instruments and transactions of value. The trademark description lists the design as “overlapping circles drawn in a random pattern.” [1]
The brand’s visual system uses the neon pink #ff17e9 as its sole chromatic accent, reserved for brand signals such as the logo mark, active navigation underlines, highlighted headings, and badge borders. The system otherwise relies on black and white as structural defaults, with black used for text, borders, cards, and primary buttons, and white serving as the page canvas. [2]
Brand asset databases list the company’s primary brand color as #ff17e9, identified as magenta or fuchsia, alongside a secondary light pink tone (#fff3fe) and black (#000000). [3]
Meaning and Symbolism
The brand’s design guidelines describe the neon pink as a “brand accent” and “neon pulse,” intended to act as electric punctuation against an otherwise monochrome system. The color is explicitly reserved for brand signals and is not to be used as a background fill or for body text. The guidelines state that the system “runs on neon pink as its sole chromatic voice against black and white.” [2]
The company’s own “About” page describes its brand values as “Simple, Trust, Beyond,” and positions the product as a time-saving solution for restaurant diners. The name “sunday” is tied to the idea of having time for the things that matter, as the company explains: “Et si chaque jour ressemblait à un dimanche et que vous disposiez de tout le temps nécessaire pour vous consacrer aux choses qui comptent vraiment pour vous?” (What if every day felt like a Sunday and you had all the time you needed to focus on the things that truly matter to you?) [4]
Typography and Design
The Sunday visual system uses a single type family, Helvetica Neue, at a single weight (400) across all applications. Hierarchy is achieved through extreme scale variation, ranging from 12px captions to 200px display numerals, with letter-spacing adjustments that tighten large type and loosen small uppercase labels. The design guidelines describe this as a “single-family type system” where “hierarchy comes from size and tracking alone.” [2]
The overall design approach is described as “editorial and minimal,” with photography providing warmth against a clean, type-driven layout. Surfaces are flat with minimal shadows, and components use rounded corners, including 16px radius for cards and inputs and 64px pill-shaped primary buttons. [2]
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