Lynk & Co’s logo is a horizontal wordmark: uppercase LYNK, a compact ampersand, and CO. Its angular, geometric letters have distinctive breaks in some strokes, especially in the Y, K, and O. The mark appears in black on light backgrounds and in a light treatment on dark backgrounds. It has no pictorial crest or animal badge.
Lynk & Co Logo PNG
The wordmark and the brand
Lynk & Co was created by Geely Auto Group with Volvo Cars and presented at launch events in Gothenburg and Berlin on 20 October 2016. The first model shown with the brand was the 01 compact SUV. The name uses “LYNK” as a stylised spelling of “link”; the wordmark itself makes the name, rather than a separate symbol, the focus. The company describes Lynk & Co as “new premium” on its website. Its online sales model and later Clubs gave the typographic identity places to appear beyond the vehicle, including digital and retail settings. Lynk & Co’s five-year anniversary release recounts the brand’s move into Europe and its membership model.
2016 – Today
The archive’s stage label groups the wordmark from the 2016 launch to today. The launch history and current brand materials support that span: the brand was introduced in 2016, and Lynk & Co continues to present the uppercase wordmark on its current channels. The two logo views here show the same wording and letter arrangement against contrasting backgrounds.
Lettering, color, and applications
The logo’s main visual feature is its custom-looking, open-stroke lettering, not a decorative illustration. The Y and K have cut-back strokes, while the O is open on one side; these are visible features, not a documented explanation of the design. Black and white treatments keep the wordmark legible across contrasting surfaces. No typeface or designer credit is established in the cited material.
A separate image in this article shows a tall, two-tone rectangular graphic with a stepped division between its dark and light halves. Its appearance differs from the horizontal wordmark; the image alone does not establish that it is an official Lynk & Co symbol.
The company’s structure changed after launch, but that is distinct from a logo change. Cnevpost reported that Zeekr completed a 51% acquisition of Lynk & Co in February 2025. Lynk & Co continued to use the wordmark in its brand materials; Wheels Philippines reported a market-specific refreshment programme for the Philippines beginning in the fourth quarter of 2026, not a worldwide redesign. Cnevpost’s report covers the stake change, while Wheels Philippines describes the local programme.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Lynk & Co and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
