Micro’s m-cro logo is a wordmark framed by a wide oval. The letters read M-CRO: a short dash takes the place of the “i” in “micro,” and a small circle sits within the open C. In one supplied version, white lettering and an outlined oval sit on black; another shows the lettering on a solid black oval against white.
Micro Logo PNG
Meaning and history
The US trademark description identifies the M-CRO lettering, a circle inside the C and concentric oval shapes. The registration says color is not claimed as a feature, so it does not define a protected color palette. The blue C and black-and-white treatments visible in these examples are visual features of the pictured versions, not evidence of official color specifications. The mark’s rings and letterforms are documented design elements; no symbolism is established by the cited records. (US trademark record)
Trademark filings provide a record of the name and device, rather than a sequence of announced redesigns. WIPO records list “m-cro SKATE SCOOTER” in 2000 and “m-cro” in February 2001; a device mark is listed as “Logo” the following month. Later entries include “em-cro” in 2015 and “MICRO MOBILITY” in 2018. In the United States, the M-CRO design was filed in 2019 and registered on June 9, 2020, as number 6076768. (WIPO trademark records; US trademark record)
The name “micro” connects to founder Wim Ouboter’s account of a short journey to his favorite Zurich snack bar: too far to walk, but too short to take a bicycle or car. That is a name-origin story, not an explanation of the logo’s shapes. (Micro Mobility Systems; Financial Times)
Micro Mobility Systems AG is based in Küsnacht, Switzerland. Company sources date the business to 1996, while accounts give different years for the formation of the AG; the distinction makes a single founding year misleading. (Micro Mobility Systems; company history summary)
Today
This image shows the same m-cro oval wordmark, not a separate redesign: the dash, circle within the C and surrounding oval remain visible. The research identifies the registered m-cro device as Micro’s core mark in 2026. (US trademark record; Blick)
View the Micro logo archive entry.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Micro and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
