Foreca is a Finnish weather forecasting company headquartered in Espoo, Finland. It was established in 1996 under the name Weather Service Finland and changed its name to Foreca in January 2001 as part of its international expansion efforts [1]. The company provides weather data and forecasting services to consumers, media houses, and digital media companies [2].
Design and History
The Foreca logo is a typographic wordmark that places the brand name at the center of the identity. The company’s official website uses the logo in both standard and white versions, with the white variant intended for use on darker backgrounds [3]. The logo is also required to appear alongside weather data when Foreca’s services are distributed through partner platforms [4].
Foreca’s brand color palette includes a red tone identified as Cinnabar with the hex code #EF3E42, along with supporting colors Grandis (#FED37F) and Fern Frond (#4F5E1A) [5]. The red color is the most prominent accent in the brand’s visual system, appearing in the wordmark and across the company’s digital properties.
Meaning and Symbolism
Foreca’s corporate site describes the company as combining meteorological expertise with data science to create weather forecasts [6]. The company’s visual identity, centered on the wordmark, reflects its focus on clear communication of weather information. The brand’s weather symbols, used across its products, are documented on the company’s official instructions page, which explains the meaning of each symbol for day and night conditions [7].
No official documentation was found that assigns specific symbolic meaning to the colors in the Foreca logo. The brand’s visual identity is primarily typographic, with the wordmark serving as the main brand element.
Typography and Design
The Foreca wordmark uses a custom letterform arrangement that is available in SVG format for scalable use across digital and print applications [8]. The logo file is relatively compact at 2.57 KB, indicating a simple, clean design without complex graphical elements [8]. The company also maintains a white version of the logo for use on dark backgrounds, suggesting a flexible brand system designed for varied applications [3].
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