Confezioni Coo was an Italian clothing brand whose mark was designed in 1960 by the graphic design duo Iris and Bruno Pippa. The couple, who worked together from the late 1950s until 1963, created the symbol during a period when their collaborative practice was at its most active. The logo is documented as a circle-based design featuring an eye motif, a recurring element in the Pippas’ visual language.
Design and History
Iris Pippa (born Urso in Pola, 1927) began practicing with her husband Bruno (Vicenza, 1925-1977) in the late 1950s, with the pair exposing works signed individually or together. Starting in 1963, Iris’s name disappears from the record and only Bruno’s work is registered until the end of the 1970s. The Confezioni Coo symbol, dated to 1960, falls squarely within the period when both designers were credited on their joint output. [1]
Contemporary critic E. Bonfante wrote of the Pippas’ common work as the result of a constant rebellion against fixed schemes, while also noting “a severe unity of style” that they pursued for various clients. [1] The Confezioni Coo mark is catalogued among circle-based logos with an eye-with-ring motif, a structural approach consistent with the Pippas’ graphic output of the period. [2]
Meaning and Symbolism
Documented interpretation of the Confezioni Coo mark is limited. The logo’s eye-with-ring composition is visually verifiable, but no primary source provides an explicit explanation of its intended symbolism for this specific brand. The design’s circular format and eye motif are the only features that can be confirmed from available evidence. [2]
Bruno Pippa is recognized as an artist in Italian cataloguing records, with his life dates (1925-1977) and birthplace (Vicenza) documented by the Bibliothèque nationale de France. [3] A 1981 monograph, Bruno Pippa: l’uomo violato, was published by Electa with an introduction by Giorgio Seveso, indicating his standing within Italian visual culture. [4]
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