Con-Centra-Bau is a German construction brand whose symbol was designed by Wolf D. Zimmermann in 1971, according to the logo database LogosBrands.[1] The company was registered as con-centra-bau GmbH + Co KG at the Amtsgericht Fürth in Bavaria, where its status is listed as deleted (gelöscht).[2]
Design and History
Wolf D. Zimmermann (1925–2001) was a German graphic designer and poster artist based in Düsseldorf, active from around 1947–49 with exhibition posters for the city of Düsseldorf and later work in Berlin.[3] He is documented as a prolific logo designer for German clients, including the Deutscher Bücherbund (1961) and Hamac-Hansella (1960), both catalogued by the Logo Nature archive.[4][5]
For Con-Centra-Bau, LogosBrands categorizes the 1971 mark as a “dot logo” with a “reflection” shape, indicating a geometric composition built around circular elements.[1] The brand name itself is hyphenated into three segments, which aligns with the modular, structural character of the construction industry it served.
Meaning and Symbolism
No primary source documents an official symbolic meaning for the Con-Centra-Bau mark. The name’s three-part structure, “Con-Centra-Bau,” suggests a central or concentrated construction concept, but this reading is inferential. The logo’s documented attributes, a dot-based reflective composition, point to a geometric, abstract treatment consistent with Zimmermann’s other logo work, which frequently employed circles, squares and holding shapes.[4][5]
Typography and Design
Zimmermann’s broader typographic practice is well documented. For the 1958 cover of Gebrauchsgraphik, he set the German title six times in all caps using Annonce (also known as Aurora-Grotesk V), alternating left- and right-aligned settings, and added a large black ink splash to the composition.[6] For the Große Düsseldorfer Kunstausstellung in 1961, he designed a key visual featuring seventeen repetitions of the letter D for Düsseldorf.[7] These examples illustrate his preference for geometric, repetitive typographic systems, though no specific typeface has been identified for the Con-Centra-Bau wordmark itself.
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