ALTEN is a French multinational engineering and IT services company founded in 1988 by three engineers. The group operates in more than 30 countries and supports clients in sectors including aerospace, automotive, energy, life sciences and telecommunications.[1]
Design and History
The ALTEN logo is the combination of two kinds of signs: a visual sign and a typographic sign. Only the combination of these two elements constitutes the ALTEN logo, according to the company’s official brand guidelines.[2]
The logo must be used in quadricolor, with the version featuring the letters ALTEN in white recommended over dark or coloured backgrounds.[3] The official guidelines also specify a protection zone around the logo, using the X-height of the ALTEN letters as the reference measurement.[2]
ALTEN was founded in 1988 and has grown from a French startup into a global group with 57,400 employees and €4.1 billion in annual revenue.[1] The company’s core business has historically been engineering, and it has positioned itself as a technological partner for major industrial clients.[4]
Meaning and Symbolism
The official brand guidelines describe the logo as a mix of a visual sign and a typographic sign but do not document specific symbolic meaning for the geometric elements or colours.[3] The English translation of the word “ALTEN” in the company’s trademark registration is “old”.[5]
Typography and Design
The official brand guidelines specify the logo’s main colours, including a blue and a red, with Pantone Process Blue C and Pantone Process Yellow C listed among the colour specifications.[3] The guidelines also reference a main colour of #008BD2 and #E30513 for the red.[3]
No designer or agency attribution for the ALTEN logo has been documented in the available official sources.
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