BitcoinTrade was a Brazilian cryptocurrency exchange founded in October 2017, operating as one of the country’s leading digital asset platforms until its acquisition by the Argentine crypto company Ripio in January 2021 [1]. The BitcoinTrade brand ceased to exist on June 19, 2023, when the exchange was formally rebranded as Ripio Trade as part of a full integration with the Ripio ecosystem [2].
Design and History
BitcoinTrade’s visual identity was replaced during the rebranding process announced in June 2023. According to the company’s announcement, the platform’s security, reliability, transaction speed and multiple functionalities would remain the same, with only the brand name and its visual elements changing to become more coherent with Ripio’s branding [3]. The rebranding marked the formal end of the BitcoinTrade mark and the beginning of the Ripio Trade identity [2].
The integration process between BitcoinTrade and Ripio began shortly after the acquisition in 2021 and concluded officially with the name change, symbolizing the result of a careful and complete integration [1]. In May 2023, users of BitcoinTrade were already able to use the Ripio platform with the same login credentials, a step that preceded the full brand transition [1].
The rebranding occurred as Ripio celebrated its 10th anniversary and aimed to strengthen its brand presence in the Brazilian market [3]. Sebastian Serrano, CEO and co-founder of Ripio, described the repositioning as an opportunity to create deeper roots with the Brazilian market and continue leading crypto adoption in Latin America [2].
Meaning and Symbolism
The only verifiable design detail comes from the rebranding announcement itself, which stated that the visual elements were changed specifically to align with Ripio’s existing brand identity [4].
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